Mai Dubai is a Dubai-based company that produces bottled water. For them, consistency – is the path to becoming the nation's premium bottled water brand. For this reason the legacy of the identity was kept intact. The visual language of the brand was built on this idea of consistency.
From outdoor to instore, promotions, to digital all the languages were unified and themed to reflect modernism and sustainability.

Contribution:
A design rebrand. From brand strategy to identity and beyond.