Rivers are India’s lifeline. And today, due to the pressures of population and development, these rivers are quickly drying up. In light of this dire situation, Shree Sadhguru, an Indian spiritual leader started the Rally for Rivers movement. Livpure, one of India’s largest water purifier manufacturers decided to partner Rally for Rivers in getting its message to the country. The solution was an innovative one: a range of 6 limited edition water bottles to symbolically represent India’s 6 major rivers - the actual source of our daily drinking water. The bottle label explained the dire state of the river in question and exhorted consumers to give a missed call to pledge their support for this movement to refill India’s lifelines.

WE PARTNERED ON
Concept, art direction and design.